Bee Line simplified their advanced software with Visual Logic's human-centered design process.

Bee Line is the world’s leading manufacturer of computer laser wheel alignment, tire balancing and frame correction for heavy duty trucks and trailers.


See our human-centered design process in action.

Visual Logic takes a scientific approach to design, and that helps us hone in on what’s useful, create something usable, and deliver products your customer can’t live without—and we do it together. See how we helped Bee Line turn their innovative idea into reality.

"We thought we had considered everything, but we had not considered the power and importance of the user experience. So we sought assistance with Visual Logic and that process and experience was beyond remarkable."
Michael Baxley
President at Bee Line

Get to know your users and give them a smooth, easy-to-use experience.

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Explore more of our work.

Social Donating App

Product Design:

Connecting community services with donors to get the items they need at a given time.

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Military Demining System

In-Vehicle Application:

Shifting complexity away from the user interface to enhance ability to perform missions safely.

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Online Gaming

Internet Application:
Online Gaming

Multiplying online transactions by replicating the exhilaration a user feels at a live sporting event and making it simple to place a bet.

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